Born in Mumbai and currently based between Mumbai and Berlin, Baba Sandhu is a beauty and skin care ad film director and producer with over 15 years of global production experience.

Having built a strong foundation as a producer, Baba has collaborated with top-tier brands and agencies, bringing to life high-impact campaigns across India and beyond. He has successfully produced content for some of the world’s leading ​cosmetics, hair care, beauty and lifestyle brands, including Maybelline New York, Garnier, MAC Cosmetics, Faces Canada, L’Oréal Paris, ​Kerastase, Loreal Professionnel Paris, Nescafé, Samsung, LG India, and more. Now expanding his creative journey into directing, Baba blends his deep production insight with refined visual storytelling delivering premium content tailored for TV, digital, and in-store platforms.

His work is rooted in a deep understanding of visual storytelling balancing cinematic polish with product precision, especially in the areas of haircare, skincare, and makeup content. Whether it’s a high-gloss hair transformation film, a skincare product demo, or a digital-first editorial spot, Baba brings both creative depth and on-ground fluency to every shoot.

Backed by his production company, Wild Baba Productions, he directs with a team known for delivering international-quality campaigns across India’s diverse locations. His dual presence in Europe and India allows him to bridge cultural and aesthetic expectations, making him a trusted production partner in India, for brands, advertising agencies, looking to craft premium, modern, and relatable beauty content in India.